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Distribution Channel Strategies

Make sense of distribution channel strategies and maximize the sales of your products as they enter the market. By learning more and taking advantage of product distribution consulting, you can get your products ready for the market and find the right channel for you.

Distribution channel strategies come from a relationship between the end retailer and distributor and map out how products will reach consumers. There are many channels for distribution and determining the right one for your business comes from planning and partnership. Distribution channel strategies can be multifaceted and might include:

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Learn more about distribution channel strategies and get your products or services moving.

Distribution Channel Strategy Tips

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Distribution Channel Strategies and Demand

Knowing the demand for your product can help you plan its way down the supply chain. You might find that buying and moving inventory is a big investment for retailers and can influence your strategy. Many retailers plan to purchase in bulk ahead of time, and having this information can help you plot out the demand for your product.

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Marketing Ahead of Time

When you know how in-demand your product is, you can start planning for marketing in advance. Regardless of whether you’re selling directly to the consumer or coming up with a retail distribution strategy, marketing in advance can give you a strategic advantage. Drop shipping your products can also reduce overhead and margins. The drop shipper might manage the marketing and sales of your product lines and then let a logistics channel manage inventory and delivery. This requires the partnership of a strong, established logistics partner like R+L Global Logistics.

Strategizing with Multiple Channels

If you’re taking advantage of multiple distribution channels, you need a solid strategy. When you use diverse distribution strategies, you might reduce the risks of using a single strategy by providing alternative channels. Multiple channels also give you flexibility and can help you leverage pricing.

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Distribution Channels Help Sell Products

It’s a fact: distribution and sales are connected. Sourcing and selling products go hand-in-hand. Regardless of whether you’re selling by region or territory or launching a national campaign, the right distribution channel can boost sales and increase profit margins. 

Distribution Channel Strategies with R+L Global Logistics

Strong distribution channel strategies are essential to sales for both small businesses and large businesses alike. Distribution strategy comes between manufacturers and consumers, and can require extra care.

If your firm needs assistance coming up with distribution channel strategies, let R+L Global Logistics offer our guidance. Our consultants are ready to work with your firm regardless of whether you’re a small start-up or a major corporation. From creating a business plan to figuring out logistics and supply chain strategies, we’re ready to walk hand-in-hand as your strategic partner.

R+L Global Logistics is prepared to help you with distribution channel strategies for all facets of your business needs, including:

Expertise and Advice from R+L Global Logistics

Planning for distribution channel strategies takes careful consideration. As a family-owned company, we value the power of partnership and are eager to build strategic relationships that span the lifetime of your business. We have the capacity and drive to customize services based on your business needs and can focus on strategy development in a way unparallelled to other consultants. Make the most of your distribution channel strategy and see your business grow with R+L Global Logistics.

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Did You Know?
September 19, 2019
Types of Distribution Channels

Choosing the right distribution channels for your business can be a difficult and confusing process. Whether your business is a small scale custom t-shirt design company or a giant producer of goods, you will need a distribution strategy. Determining the right channel will impact your company’s marketing strategy, business model, and more. Will it solely […]

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September 19, 2019
What is a Strategic Plan in Business?

You’re not alone if you’re asking yourself, “what is a strategic plan in business and how do I get one?” Business planning is vital to ensure the longevity of a company by positively impacting the company’s growth and its success. To that end, a strategic business plan gives the company the appropriate tools to track […]

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Product Distribution Strategy Blog

September 19, 2019
Types of Distribution Channels

Choosing the right distribution channels for your business can be a difficult and confusing process. Whether your business is a small scale custom t-shirt design company or a giant producer of goods, you will need a distribution strategy. Determining the right channel will impact your company’s marketing strategy, business model, and more. Will it solely […]

Read More
September 19, 2019
What is a Strategic Plan in Business?

You’re not alone if you’re asking yourself, “what is a strategic plan in business and how do I get one?” Business planning is vital to ensure the longevity of a company by positively impacting the company’s growth and its success. To that end, a strategic business plan gives the company the appropriate tools to track […]

Read More
September 12, 2019
Becoming a Wholesale Distributor

Being a wholesale distributor can be a lucrative profession, one that accounted for $6 trillion in 2018 alone. Hearing numbers like that can be mind-blowing, but someone just entering into this business segment has a lot to learn to ensure he or she is ready to grab a piece of the pie. To become a […]

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